Transavia:  promotion example with airline

DESCRIPTION CASE

– A nice gift and ‘thank you’ is presented after booking a flight using the booking confirmation e-mail
– Not an incentive to force a booking
– Free gift, only pay for handling and shipping
– Through link in the confirmation the consumer goes to customised (Suavesoles/Transavia) landings page
– Personal choice of colour and size
– Up to ten pairs of flip-flops per booking
– First one “for free”; second and more with 80% discount
– Daily shipping
– Customer service; support mail reply by Suavesoles within 24 hours

EMOTIONAL VALUE
– Appealing action, despite additional costs
– Appropriate product, flip flops for a sunny destination
– For everyone
– Very easy to order, just one click to the landings page

MEDIA EXPOSURE
– Ad in flyer magazine
– Banner in newsletter (2x)

BENEFITS SUAVESOLES:
– Positive brand experience for consumer
– Increasing brand awareness
– Media exposure
– Revenues through up selling

RESULTS
– 15 % of bookers clicked the link to  special landings page.
– 18 % of landings page visitors ordered flip-flops.

Biodermal: promotion example with sunscreen brand

DESCRIPTION CASE
– Promotion for sunscreen products of Biodermal and Suavesoles
– Free gift, only pay for handling and shipping
– Biodermal will give away Suavesoles through contests  on Facebook (18.504 followers)
– The consumer will get a discount code after buying a Biodermal sunscreen product in “Kruidvat” store to order free Suavesoles online
– Personal choice of colour and size
– Up to ten pairs of flip-flops per booking
– First one “for free”; second and more with 80% discount
– Daily shipping
– Customer service; support mail replief by Suavesoles within 24 hours

EMOTIONAL VALUE
– Appealing action, despite additional costs
– Appropriate product, flip-flops and a sunscreen product
– For everyone
– Very easy to order online

MEDIA EXPOSURE
– Biodermal starts a national PR campaign by giving the most important journalists free Suavesoles
– Suavesoles sends the flip-flops with a Suavesoles leaflet and a personal note for each magazine/journalist

BENEFITS SUAVESOLES:
– Positive brand experience for consumer
– Increasing brand awareness
– (social) media exposure
– Revenues through up selling